3 Tools That May Increase Triple Your Search Results

3 Tools That May Increase Triple Your Search Results

The foundation of business built on Google approved

There are three ways to get cracking with this:

1. Set up your Google My Business profile This is important and the service is free to use. By signing up to Google My Business you can tell Google directly the name of your business, the exact location, what it does, opening times, what it looks like (upload your own images), and many more attributes.

It is of particular relevance to the map results and the 3-pack listings. For instance, Google smartly tells the searcher whether the business is open or closed right now and pulls out images to give users more of an idea of what to expect. Not only does Google My Business make it easier for it to know what’s what about your business, it also improves the search experience for your customer – giving more ‘at a glance’ information than the traditional SERPs listings do.

Google My Business also allows you to post updates to give customers an idea of current offers and events direct from the search results. And you can also make use of the insights and analytics to give you an idea of how well your hyperlocal visibility is working.

Google My Business

Make sure your business looks great on Google Search, Maps and Google+ for free.

Google Merchant Center

The place to upload your product data to Google and make it available to Google Product Search and other Google services.

PageSpeed Insights

Use PageSpeed Insights to find out how to make your web pages fast on all devices.

Custom Search

Harness the power of Google to create a customized search experience for your own website.

Google Domains

Find a domain name and build a website with Google Domains.

Webmaster Academy

Learn to create a great website with valuable content and have it findable in Google Search.

Google AdWords

Advertise your business on Google and reach new customers with AdWords.

Google Analytics

Use Google Analytics to measure behavior across websites, apps, and devices to make better, data-driven decisions.

 

2. On-site content should reflect hyperlocal terms As Nikolay Stoyanov says in his Complete guide to keyword research for SEO: “Keywords are the backbone of SEO.” I’m inclined to agree. The keyword research methods and tools explored by Nikolay in his above piece are invaluable, but hyperlocal search terms also need to draw on knowledge and potentially research of the area in which your business is located.

Neighbourhoods and boroughs of wider cities are good places to start. Where is your business located in this sense, and what does Google display when you search for it? Is it worth zooming in smaller? Like my above example, ‘mutley plain,’ is a well-established street within Mutley in Plymouth. Are you located near a well-known place or landmark (university, sports stadium, monuments etc.)? It might be worth reflecting this in your onsite content.

Once you’re sure of your hyperlocal term, make sure it is reflected in your titles, descriptions, body text, alt. text of images etc. so when Google crawls this content – and potential customers read it – both know your business is there.

 

3. Add structured data markup (schema) Google offers further information on how best for local businesses to do this here. By including the relevant markup, you can make Google’s job of displaying the necessary information and call-to-actions about your business even easier.

Currently Google accepts markup for (among other things): Opening Times. Even down to seasonal changes Location. Including latitude and longitude Restaurant-specific properties. Such as food served, how it can be delivered, how to reserve a table etc. Consider adding markup to the content pages on your site as a best practice accompaniment to the information in your Google My Business profile. It will ensure that when Google is crawling your site, it will deliver the most trustworthy, up-to-date and relevant information. (Listing errors are costly for business)

Nearly 75% of people lose trust in brands with inaccurate business listings.

Thinking about your business in hyperlocal terms is a good opportunity to stand out. As increasing numbers of web searchers use mobile devices to look for businesses, there is more reason for Google to have an understanding of what relevant businesses are within walking distance of those making the search. At the same time, hyperlocal terms can be expected to be used more often.

Additionally, be sure to analyze the success of your hyperlocal search terms (using Google My Business, Google Analytics etc.) and tweak them if necessary. Be prepared for such terms to increase in competitiveness and for Google to change how it presents its local and hyperlocal results.

 

 

Credits: Hyperlocal SEO: What is it, and how can you make sure you do it right?