How to use the reputation marketing tools in your business
Category : Reputation Management
Tool(s) you use depends on your company’s infrasture and needs
We examine some methods and tools you can use to get more online reviews for your business. Here are but some ways you can use to start getting more reviews.Use them to build or leverage your reputation marketing efforts.
- 1. Post cards remind customers of your services. People
sometimes get busy, and having a post card in hand may
just be the thing needed to get them to pick up the phone
and make that call, even if they don’t end up leaving a
- 2. They promote your brand. Getting your brand out there
is the cost of doing business. A multi-modal approach
is usually best. Post cards are just one additional way
to promote your great brand!
- 3. They offer incentives to leave a review. Run a contest
on a monthly, quarterly or bi-yearly basis, etc. Give the
lucky winner products, free services or other great things
to get your regular patrons to post a review! Be sure to
include ‘one review per customer’ on your post card. For a
patron to participate, they must leave the review on your
personal review page. Let them know that leaving a review
on any of the listing directories will not enter them into the
Using Business Cards:
- 1. Get the next appointment! Before the customer leaves,
have your staff schedule the next appointment and
write the time on the back.
- 2. Ask the customer to go to the website listed on the card
(or scan the QR code if they have a smartphone) and
leave a review. If you are running a contest, have them mention this also.
- 3. Have a checkoff sheet for each staff member to help
keep track of how many business cards they handed out
each day. Having a checkoff sheet is a handy reminder to
get reviews until the process becomes a habit.
- 4. For clients who are particularly fond of the services
they get from a staff member, have staff give out a few
business cards and ask the happy customer to pass them
along to two or three friends. Of course, if you have a
Facebook fan page, getting ‘likes’ is another great way to
let others know, too.
If it is the receptionist’s job to set appointments and
hand out appointment cards, have them ask for the review.
Emails are easy ways to get reviews online. However,
remember to send them out in moderation. If you already
have an email database, you may want to send out an email
to your list for some immediate feedback – both positive and
negative! Remember, you want to be able to know what
negative things are happening in your business so you can
Respond to negative reviews quickly. This shows the
customer you care. Once the issue is resolved, ask them
once again to post a review.
If you don’t have an email list, now is a great time to
start building one. Start collecting your customer’s emails
- Include your review page URL address on the
sales receipt and have the receptionist point it out, asking
them to fill out the ‘survey.’
- Place a countertop display with a QR code that takes
the customer to your personal review page. Have the
receptionist or staff member ask the customer to scan the
code with their smartphone and leave a review before they
leave your business!
The emergence of numerous review sites has created an unprecedented, ongoing online conversation about local businesses. The wise local business owner will monitor this dynamic conversation and join in when appropriate to earn loyalty and control damage.