Category Archives: Local SEO

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3 Tools That May Increase Triple Your Search Results

The foundation of business built on Google approved

There are three ways to get cracking with this:

1. Set up your Google My Business profile This is important and the service is free to use. By signing up to Google My Business you can tell Google directly the name of your business, the exact location, what it does, opening times, what it looks like (upload your own images), and many more attributes.

It is of particular relevance to the map results and the 3-pack listings. For instance, Google smartly tells the searcher whether the business is open or closed right now and pulls out images to give users more of an idea of what to expect. Not only does Google My Business make it easier for it to know what’s what about your business, it also improves the search experience for your customer – giving more ‘at a glance’ information than the traditional SERPs listings do.

Google My Business also allows you to post updates to give customers an idea of current offers and events direct from the search results. And you can also make use of the insights and analytics to give you an idea of how well your hyperlocal visibility is working.

Google My Business

Make sure your business looks great on Google Search, Maps and Google+ for free.

Google Merchant Center

The place to upload your product data to Google and make it available to Google Product Search and other Google services.

PageSpeed Insights

Use PageSpeed Insights to find out how to make your web pages fast on all devices.

Custom Search

Harness the power of Google to create a customized search experience for your own website.

Google Domains

Find a domain name and build a website with Google Domains.

Webmaster Academy

Learn to create a great website with valuable content and have it findable in Google Search.

Google AdWords

Advertise your business on Google and reach new customers with AdWords.

Google Analytics

Use Google Analytics to measure behavior across websites, apps, and devices to make better, data-driven decisions.

 

2. On-site content should reflect hyperlocal terms As Nikolay Stoyanov says in his Complete guide to keyword research for SEO: “Keywords are the backbone of SEO.” I’m inclined to agree. The keyword research methods and tools explored by Nikolay in his above piece are invaluable, but hyperlocal search terms also need to draw on knowledge and potentially research of the area in which your business is located.

Neighbourhoods and boroughs of wider cities are good places to start. Where is your business located in this sense, and what does Google display when you search for it? Is it worth zooming in smaller? Like my above example, ‘mutley plain,’ is a well-established street within Mutley in Plymouth. Are you located near a well-known place or landmark (university, sports stadium, monuments etc.)? It might be worth reflecting this in your onsite content.

Once you’re sure of your hyperlocal term, make sure it is reflected in your titles, descriptions, body text, alt. text of images etc. so when Google crawls this content – and potential customers read it – both know your business is there.

 

3. Add structured data markup (schema) Google offers further information on how best for local businesses to do this here. By including the relevant markup, you can make Google’s job of displaying the necessary information and call-to-actions about your business even easier.

Currently Google accepts markup for (among other things): Opening Times. Even down to seasonal changes Location. Including latitude and longitude Restaurant-specific properties. Such as food served, how it can be delivered, how to reserve a table etc. Consider adding markup to the content pages on your site as a best practice accompaniment to the information in your Google My Business profile. It will ensure that when Google is crawling your site, it will deliver the most trustworthy, up-to-date and relevant information. (Listing errors are costly for business)

Nearly 75% of people lose trust in brands with inaccurate business listings.

Thinking about your business in hyperlocal terms is a good opportunity to stand out. As increasing numbers of web searchers use mobile devices to look for businesses, there is more reason for Google to have an understanding of what relevant businesses are within walking distance of those making the search. At the same time, hyperlocal terms can be expected to be used more often.

Additionally, be sure to analyze the success of your hyperlocal search terms (using Google My Business, Google Analytics etc.) and tweak them if necessary. Be prepared for such terms to increase in competitiveness and for Google to change how it presents its local and hyperlocal results.

 

 

Credits: Hyperlocal SEO: What is it, and how can you make sure you do it right?

 

 

 


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Google My Business for Optimizing for Local Search

No matter what kind of business you are in, you need to optimize for local search.

Local search is one of the last great untapped resources of search engine marketing and optimization

 

… and if you can ensure that you are leading on local search you are going to end up with a huge audience. So, how do you do that?

There are several things that you can do to optimize your business for local SEO. Here are some tips.

 

  • Claim your business listing. You would be surprised how many businesses fail to complete this one, very simple step. If you want Google to list you locally, you need to let them know that you are there. Make sure that you are claiming your business listing for each of your locations.

 

  • Next, you want to be consistent. Having the same business name, address and phone number across the entire internet will be much more effective and inspire trust, plus, the local SEO bots will not get confused by conflicting information and categorize you incorrectly.

 

  • Make sure that you choose the right categories for your business. Most businesses will easily fit into a single category, but some will need more than one. You want to make sure that you know what categories you are listed in.

 

  • Make sure that you use citations. Citations are places around the web where you can list your business – to “prove” to Google that the information is correct. Not only will this give you credibility with Google and consistency with customers, but it will also give your website an SEO boost if you are linking back to your website. Some of the citation websites that you can lose include the Better Business Bureau, the Chamber of Commerce in your local city or town, any associations that you are a member of, any industry groups that maintain directories and pretty much anywhere else that you can think of.

 

  • Get reviews and testimonials and make sure they are posted on visible sites. It goes without saying that we’re talking about positive reviews here. Websites like Yelp, Angie’s List, Google reviews and other sites that are listed fairly high in the search engines can make a pretty significant impact on how your customers see you and whether they buy from you. Everyone uses reviews these days to make buying decisions.

GOOGLE MY BUSINESS

 

Google My Business is an online directory that holds hundreds of thousands of different business listings. But it’s not just any online directory. Many consider it to be the best because it’s run by the mega magnate Google, and millions of people perform searches on Google every day. Of course there are other search engines, and many of them are very useful and are also used by consumers every day. But there’s no doubt that Google is the biggest, so when they offer free marketing to business owners, why wouldn’t they take it?

And along with finding the information they were looking for, consumers can also see a description of your business, photos, videos, and reviews that will be just as effective as personal recommendations. The customer will have so much more information than they would get by just calling you. 

Google My Business makes you more visible to customers even when they are on the street, right in the same neighborhood as your business.

To learn more about Google My Business and how to set up your business profiles correctly, see the business listing secrets get the step by step instructions here.


Listings Distribution